Find out what 250 supply chain leaders have to say about their warehouse automation performance

The Changing Market Environment Driving Demand for Configurable Warehouse Automation Solutions

November 2, 2026

Download the white paper to learn why more businesses are opting for configurable automation over bespoke solutions.


Custom vs. Configurable: What’s Behind the Shift in Warehouse Automation

When Interact Analysis asked warehouse managers what matters most in choosing an automation provider, system flexibility ranked first. Demand fluctuation ranked as their biggest challenge after hiring, and a system engineered around today’s volumes struggles once those volumes change.

For decades, automation projects were one-off engineering exercises. Conveyors, storage, controls, and integration were designed from scratch for a single site, which meant long deployments and a costly redesign whenever the business outgrew the original plan.

Configurable platforms start from a standard hardware and software foundation and adjust layout, throughput, storage profiles, and workflows to each site. Adding storage, robots, or picking stations doesn’t mean shutting down operations.

Our new white paper with Interact Analysis, The Changing Market Environment Driving Demand for Configurable Warehouse Automation Solutions, draws on Interact’s Voice of Market survey and interviews with automation decision-makers at retailers, CPGs, and 3PLs.

What you’ll learn: 

  • Why Configurable Does Not Equal One-Size-Fits-All:  Discover how configurable automation is adapted to your warehouse requirements while delivering the flexibility necessary to support future operational changes. 
  • How The Demand for Speed is Accelerating Adoption: Automation is alleviating many of the typical burdens in a warehouse- delays to meet SLAs, labor shortages, and more. Learn how configuration leads to faster deployment and therefore, faster results.
  • How Technological Advancements Have Changed the Automation Market: The automation market matured to the point where hardware can be standardized. Learn how software leads as the new differentiator with configuration.

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